Thursday, May 24, 2007

Logo Workness

Even though we're further down the road with development of both the game and the identity/website, I thought it would be neato to post the "mother ship" pdf of all the logo ideas for the intuition identity. Some are good, some are bad and others are just pieces of a larger good/bad logo; you decide!

Tuesday, May 22, 2007

Logo Sweetness

intuition logoWe finalized our logo tonight! I think we're all really happy with it. Man, I just love working on a team. It seemed like we all put our heads together and had some great input and thoughts about making things work. We wanted bright colors and Greg had this pretty sweet green, but unfortunately it didn't read very well on white when it got really small. So we settled on blue since it seemed to read well on both black and white. Seemingly by coincidence we ended up with something that, when converted to print colors, is pure Cyan! (well, 60% Cyan) So that means it will still print fairly well. Greg totally rocks by the way - he came up with the idea for the circles. I thought it was awesome that there really isn't any meaning to them at all. I'm sure a lot of people will attach meaning to it after the fact, which should be interesting. :) I was experimenting with sans-serif fonts and found Myriad Pro Light. In the end, we compromised with Myriad Black. The whole thing really just seems to fit. w00t!